We call it 100% good, not perfect, because although we feel we offer the best wine (at the best price) made in the best way that has as little impact on the environment as possible, it’s not totally perfect (yet). But we do our damn best to try.
So when we were looking for a partner to produce this year’s crop of wine, it had to be Stellar: the world’s first Eco-fair vineyard. Eco-fair means they’re organic and respect the environment, and Eco-fair means that everyone involved is looked after properly and can build towards a better future. They’ve made some damn good red, white and rosé wines for us, that we’ve now made available to you at a damn good price.
It’s a win-win situation. Or as John was fond of saying, a wine-wine situation. Fortunately his wine goes down a lot better than his jokes.
Our wine is organic. That means it’s grown in (certified organic) vineyards where only compost and organic materials are used as fertiliser and we let nature, or ducks, take care of pest like Snails.
Everything is based on environmentally sound practices to sustain the health of the planet and ourselves (and to make the best wine possible, of course).
Our wine is also Fair Trade. It’s made by the lovely people at Stellar (link). Stellar was the first organic winery ever to be awarded International Fairtrade Status. Which is nice. Very nice indeed actually. Why?
Because they offer their employees the best working conditions, training opportunities and education programmes in South Africa. Because their employees aren’t really employees but shareholders, as they all have a stake in the Stellar cellar and Stellar Agri, a table and wine grape farming operation. Because they implement things like a bus service to make their employees, sorry, shareholders, lives easier. Because they do things they don’t have to, but do anyway. That’s what Fairtrade is all about. And that’s why the John Altman Organization is proud to work with them.